strategy
building personal brand
your personal brand isn't what you say about yourself. it's what people remember after meeting you.
insights that stick
practical guides on branding, design, and visual identity from people who've been there
fundamentals
logo design fundamentals
a logo should work at any size. if it doesn't, you're designing decoration, not identity.
psychology
color psychology in branding
colors don't have universal meanings. context and culture shape everything.
digital
social media branding
consistency beats frequency. show up the same way everywhere.
strategy
rebranding strategy guide
rebranding without research is just redesigning.